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5 Ways to Repurpose Content for Long-Term Visibility - Smithpublicity - 11-24-2025
One of the biggest obstacles to sustainable promotion is creator burnout. Authors feel like they are on a hamster wheel, constantly needing to generate new ideas for social media, blogs, and newsletters to keep the algorithm happy. They worry that if they stop, they disappear. The secret to longevity is not creating more content, but getting more out of the content you already have. Smith Publicity advises that repurposing is the key to maintaining a consistent book promotion schedule without exhaustion.
Here are five ways to repurpose your core content for the long haul:
- Turn Reviews into Graphics: Don't let your reviews sit idly on Amazon or Goodreads where only browsers see them. Each week, select one glowing review and turn it into a visually appealing graphic for Instagram, Facebook, and LinkedIn. Use a tool like Canva to put the quote over a background that matches your book cover or a simple aesthetic background. Add a caption thanking the reader and highlighting the specific aspect they praised (e.g., "So glad you loved the twist ending!"). This provides steady social proof and reminds your followers that the book is being enjoyed by others, all without you having to write a single new word.
- Slice and Dice Interviews: If you appeared on a podcast or a video interview during your launch, do not let that asset gather dust in the archives. Listen to the recording and transcribe the three best answers you gave. Turn one answer into a blog post, another into a Twitter thread, and the third into a LinkedIn article. If you have the video file, cut it into 30-second clips for TikTok or Instagram Reels. One 45-minute interview can fuel a month's worth of social content if you break it down effectively.
- The "Flashback" Excerpt: Every few weeks, share a short excerpt from your book. You can present this as a text post, a stylized graphic, or a video of you reading it aloud (ASMR style works well for this). Choose scenes that are atmospheric, emotionally resonant, or cliffhangers. This serves as a "free sample" for new followers who haven't bought the book yet. It pulls them into the story and reminds them of your writing style. It is a low-effort way to keep the actual text of the book front and center.
- Update Old Blog Posts: If you have a blog, look at your most popular posts from the past. Update them with new statistics, new anecdotes, or links to your book where relevant. Then, re-share them on social media as "ICMI" (In Case You Missed It) posts. This drives traffic back to your site and introduces your backlist of ideas to new audience members who may have started following you recently. It signals that your archives are full of value.
- Create "Best Of" Roundups: Curated content is incredibly valuable in an era of information overload. Create a monthly or quarterly roundup of the best articles, books, or podcasts you have consumed. Include your own book in the mix where appropriate (e.g., "5 Books I Recommend for Summer Reading," including your own alongside bestsellers). This positions you as a resource and a tastemaker, keeping your audience engaged with your recommendations. It builds trust because you aren't just promoting yourself; you are promoting a lifestyle of reading.
To summarize, sustainability is about efficiency. By slicing, dicing, and remixing your existing assets, you can keep your promotional engine running smoothly for years, giving you more time to write the next book.
To build a content strategy that lasts, consult the experts at Smith Publicity. https://www.smithpublicity.com/