09-29-2025, 12:05 PM
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Hayley Matthews is a renowned lifestyle editor who's been featured on countless popular lifestyle publications and websites. Hayley is adept at handling
27 Online Dating Statistics in 2025. Hayley Matthews is a renowned lifestyle editor who's been featured on countless popular lifestyle publications and websites.
Click here for how many single people are there in the us
Hayley is adept at handling editorial duties, social media engagement, and partnerships. Editor: Lillian Guevara-Castro. Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingNews articles and reports have been edited for overall clarity, accuracy, and reader engagement. Reviewer: Sheena Holt. Sheena Holt graduated from Emory University with a BA in English and creative writing, which she uses to write informative and unique articles that readers enjoy. With experience editing and writing for culture, satire. Online dating was first introduced in the ‘90s, and then sites like Match, JDate, and eharmony improved and solidified the process. Then Tinder came in 2012 and made it more popular than ever. The way singles meet has drastically changed because of online dating, and a massive amount of data has been collected over the years about the effects this has had on singles. To organize it all, we’ve compiled a list of 27 surprising statistics about online dating, along with some thoughts on what these stats mean for the future of the industry. 1. There are Almost 1,500 Dating Sites in the World. It’s estimated that there are nearly 1,5000 dating sites worldwide. 1 These include everything from Match, the first dating site ever, to Bristlr, a dating site for beard lovers. It’s great that singles have so many options and can find the right dating site for their needs (whether they want a tall suitor or someone who also loves “Star Trek”). However, with so many dating sites flooding the market so quickly, people could also have too many choices, 2 which can become a problem of its own. Plus, the quality of the dating sites varies widely. 2. Nearly 50 Million People Have Tried Online Dating. More than 48.7 million Americans have tried online dating, 3 and that’s a sizable portion of how many unmarried and single people there are in the US: 117.6 million. 4 In addition, 30% of online daters are between 18 and 29 years old, and 31% make between $30,000 and $74,999 a year. 5. As with most new things, people were skeptical about online dating when it first came out, but now it’s as normal as getting set up on a blind date or meeting someone at a bar. We suspect it’ll only become more commonplace as more young tech-savvy singles come into their own. 3. More Men Use Online Dating Than Women. In terms of gender breakdown, most stats (as well as anecdotal evidence) say that men outnumber women on dating apps and sites. One study found a whopping 67% of dating app users are men. 6. Some scientists say this is because women are more often bombarded with messages and inappropriate photos. In some ways, feminism has made dating “easier” for men. 7 Women are 75% more likely to want to split the bill, and 95% don’t mind taking charge in the bedroom. “Men say that feminism has really made dating easier, safer, and more enjoyable for them,” said Dr. Helen Fisher, biological anthropologist and Chief Scientific Adviser for Match. 4. Most Daters Spend $243 Each Year on Online Dating. On average, dating site customers spend $243 annually on online dating, which includes registering and renewing memberships. 8. However, most dating sites and apps are 100% free to create a profile, upload photos, search for matches, receive matches, flirt (e.g., virtual winks), and communicate. If singles do decide to pay for a dating site, it’s still a more affordable option than trying to meet someone by going out — because you might be paying for a new outfit, Uber, or other forms of transportation, as well as drinks and food. 5. Annual Revenue for Online Dating is Over $2.9 Billion. Speaking of money, the online dating industry’s annual revenue is currently $2.9 billion and is expected to reach $4.3 billion by 2034. 9 Love is important to a lot of people, and they’re willing to pay good money to find it for themselves. Clearly, online dating is very lucrative, and as more dating sites launch and more people put off marriage, we expect revenue to continue growing at a steady pace. But on the flip side, Gen Z seems to be less interested in dating generally, so it’s up in the air how the industry could change. 6. Half of People Think Online Dating is a Good Way to Meet Potential Dates. When online dating was first created, a lot of people had their doubts about it being safe and legit. When the Pew Research Center conducted a poll in 2005, they found that just 44% of people had a positive attitude toward it. Flash forward to 2019, and 72% said dating apps had a positive or neutral impact on dating. 10 As we mentioned earlier, online dating is becoming the norm, not the exception. 7. On the Flip Side, 23% Say It’s Desperate. On the other side of that coin, Pew also found that online dating still has some stigma surrounding it — at least for some people. Approximately, 29% of those surveyed in 2005 agreed with the statement “People who use online dating sites are desperate.” By 2015, that number had shrunk to 23%. 8. Two Out of Three Online Daters Quit After One Month. Newsweek found that 65% of online daters try online dating for one month but then cancel their subscription. 11 We think this number could also include those who have met their ideal match, which is why they wanted to leave the dating site. Some reasons for online dating membership cancellations could include that it feels disconnected from real life, 12 all the people and conversations seem the same, it tends to be shallow, and it’s “all about sex.” We could be coming full circle — with people growing numb with online dating and wanting to try old-fashioned or more traditional ways of meeting again. 9. A Majority of Tinder Users are Looking for a Serious Date. When Tinder hit the dating scene in 2012, it got a reputation as a hookup app because of it’s swiping matching system. You look at someone’s photo and read a few details about the person, and then you swipe right for yes and left for no. But actually 80% of people on Tinder say they want to find serious dates and a long-term relationship, according to Business Insider. 13. Tinder and apps like it are meant for quickly connecting with someone who interests you and then setting up that first meeting ASAP. It wasn’t built for people to have endless online conversations. Sites where you have to plan a first date or video date, are growing in popularity. 10. A Prettier Face Increases Match Chances by 20% Some cynics say online dating is all based on looks, 14 and unfortunately, they might be right. One study found that increasing someone’s looks by one standard deviation in a random sample of attractiveness increased the likelihood of getting a match by 20%. 15. Yes, personality matters…but only if someone finds you attractive in the first place. We imagine these numbers will stay about the same as new online daters enter the scene and experienced online daters find their matches. 11. Women Are Twice as Likely to Ask for Help With Their Dating Profile. eharmony conducted some online dating research of its own, and one of the findings includes that 22% of online daters have asked a friend to help 16 them with their dating profile. That could be assisting in the writing or telling them which photos will work best, among other things. In terms of gender, 30% of women said they had someone help them with their profiles compared with 16% of men. There’s no shame in getting someone else’s opinion on your dating profile — you’d probably do the same when writing a resumé and cover letter for a job. 12. More Than 50% of Americans Lie on Their Profile.
How many single people are there in the us
Article:
Hayley Matthews is a renowned lifestyle editor who's been featured on countless popular lifestyle publications and websites. Hayley is adept at handling
27 Online Dating Statistics in 2025. Hayley Matthews is a renowned lifestyle editor who's been featured on countless popular lifestyle publications and websites.
Click here for how many single people are there in the us
Hayley is adept at handling editorial duties, social media engagement, and partnerships. Editor: Lillian Guevara-Castro. Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingNews articles and reports have been edited for overall clarity, accuracy, and reader engagement. Reviewer: Sheena Holt. Sheena Holt graduated from Emory University with a BA in English and creative writing, which she uses to write informative and unique articles that readers enjoy. With experience editing and writing for culture, satire. Online dating was first introduced in the ‘90s, and then sites like Match, JDate, and eharmony improved and solidified the process. Then Tinder came in 2012 and made it more popular than ever. The way singles meet has drastically changed because of online dating, and a massive amount of data has been collected over the years about the effects this has had on singles. To organize it all, we’ve compiled a list of 27 surprising statistics about online dating, along with some thoughts on what these stats mean for the future of the industry. 1. There are Almost 1,500 Dating Sites in the World. It’s estimated that there are nearly 1,5000 dating sites worldwide. 1 These include everything from Match, the first dating site ever, to Bristlr, a dating site for beard lovers. It’s great that singles have so many options and can find the right dating site for their needs (whether they want a tall suitor or someone who also loves “Star Trek”). However, with so many dating sites flooding the market so quickly, people could also have too many choices, 2 which can become a problem of its own. Plus, the quality of the dating sites varies widely. 2. Nearly 50 Million People Have Tried Online Dating. More than 48.7 million Americans have tried online dating, 3 and that’s a sizable portion of how many unmarried and single people there are in the US: 117.6 million. 4 In addition, 30% of online daters are between 18 and 29 years old, and 31% make between $30,000 and $74,999 a year. 5. As with most new things, people were skeptical about online dating when it first came out, but now it’s as normal as getting set up on a blind date or meeting someone at a bar. We suspect it’ll only become more commonplace as more young tech-savvy singles come into their own. 3. More Men Use Online Dating Than Women. In terms of gender breakdown, most stats (as well as anecdotal evidence) say that men outnumber women on dating apps and sites. One study found a whopping 67% of dating app users are men. 6. Some scientists say this is because women are more often bombarded with messages and inappropriate photos. In some ways, feminism has made dating “easier” for men. 7 Women are 75% more likely to want to split the bill, and 95% don’t mind taking charge in the bedroom. “Men say that feminism has really made dating easier, safer, and more enjoyable for them,” said Dr. Helen Fisher, biological anthropologist and Chief Scientific Adviser for Match. 4. Most Daters Spend $243 Each Year on Online Dating. On average, dating site customers spend $243 annually on online dating, which includes registering and renewing memberships. 8. However, most dating sites and apps are 100% free to create a profile, upload photos, search for matches, receive matches, flirt (e.g., virtual winks), and communicate. If singles do decide to pay for a dating site, it’s still a more affordable option than trying to meet someone by going out — because you might be paying for a new outfit, Uber, or other forms of transportation, as well as drinks and food. 5. Annual Revenue for Online Dating is Over $2.9 Billion. Speaking of money, the online dating industry’s annual revenue is currently $2.9 billion and is expected to reach $4.3 billion by 2034. 9 Love is important to a lot of people, and they’re willing to pay good money to find it for themselves. Clearly, online dating is very lucrative, and as more dating sites launch and more people put off marriage, we expect revenue to continue growing at a steady pace. But on the flip side, Gen Z seems to be less interested in dating generally, so it’s up in the air how the industry could change. 6. Half of People Think Online Dating is a Good Way to Meet Potential Dates. When online dating was first created, a lot of people had their doubts about it being safe and legit. When the Pew Research Center conducted a poll in 2005, they found that just 44% of people had a positive attitude toward it. Flash forward to 2019, and 72% said dating apps had a positive or neutral impact on dating. 10 As we mentioned earlier, online dating is becoming the norm, not the exception. 7. On the Flip Side, 23% Say It’s Desperate. On the other side of that coin, Pew also found that online dating still has some stigma surrounding it — at least for some people. Approximately, 29% of those surveyed in 2005 agreed with the statement “People who use online dating sites are desperate.” By 2015, that number had shrunk to 23%. 8. Two Out of Three Online Daters Quit After One Month. Newsweek found that 65% of online daters try online dating for one month but then cancel their subscription. 11 We think this number could also include those who have met their ideal match, which is why they wanted to leave the dating site. Some reasons for online dating membership cancellations could include that it feels disconnected from real life, 12 all the people and conversations seem the same, it tends to be shallow, and it’s “all about sex.” We could be coming full circle — with people growing numb with online dating and wanting to try old-fashioned or more traditional ways of meeting again. 9. A Majority of Tinder Users are Looking for a Serious Date. When Tinder hit the dating scene in 2012, it got a reputation as a hookup app because of it’s swiping matching system. You look at someone’s photo and read a few details about the person, and then you swipe right for yes and left for no. But actually 80% of people on Tinder say they want to find serious dates and a long-term relationship, according to Business Insider. 13. Tinder and apps like it are meant for quickly connecting with someone who interests you and then setting up that first meeting ASAP. It wasn’t built for people to have endless online conversations. Sites where you have to plan a first date or video date, are growing in popularity. 10. A Prettier Face Increases Match Chances by 20% Some cynics say online dating is all based on looks, 14 and unfortunately, they might be right. One study found that increasing someone’s looks by one standard deviation in a random sample of attractiveness increased the likelihood of getting a match by 20%. 15. Yes, personality matters…but only if someone finds you attractive in the first place. We imagine these numbers will stay about the same as new online daters enter the scene and experienced online daters find their matches. 11. Women Are Twice as Likely to Ask for Help With Their Dating Profile. eharmony conducted some online dating research of its own, and one of the findings includes that 22% of online daters have asked a friend to help 16 them with their dating profile. That could be assisting in the writing or telling them which photos will work best, among other things. In terms of gender, 30% of women said they had someone help them with their profiles compared with 16% of men. There’s no shame in getting someone else’s opinion on your dating profile — you’d probably do the same when writing a resumé and cover letter for a job. 12. More Than 50% of Americans Lie on Their Profile.
How many single people are there in the us